LONDON (BLOOMBERG) - Liverpool's victory over Tottenham Hotspur to take the Champions League title on Saturday (June 1) will let the club make another claim: It'll become the first global football team to bring in more than £250 million (S$433.7 million) in a season from broadcast income.
The estimate, according to analyst Swiss Ramble, means the English club's overall revenue is edging closer to its Spanish rivals, Real Madrid and Barcelona, as well as Manchester United - the biggest sales generators among European football teams.
Swiss Ramble, an anonymous blogger who keeps a forensic score of football clubs' finances, tweeted a breakdown of club revenue on Monday, updating figures after Liverpool's 2-0 win. The data show broadcast income of £251 million in the 2018/2019 season for Liverpool, with Tottenham at £235.2 million and Manchester City and Manchester United following behind.
Uefa, the regulatory body for the top football competitions in Europe, will not release the final figures for a few weeks. A spokesman for Liverpool declined to comment.
Broadcast revenue for teams has been climbing as intense competition for TV rights sold by leagues has steadily boosted their value. The previous record was held by Liverpool and Real Madrid at £222.6 million in the 2017/2018 season, according to Deloitte LLP partner Dan Jones.
Liverpool came seventh last year among European clubs in Deloitte's Football Money League table, which ranks football teams in terms of their annual revenue. Largely due to the strength of the Premier League's broadcast deals, six English clubs rank in Europe's top 10. But they all come behind Spain's Real Madrid and Barcelona, with revenue totalling €750.9 million (S$1.15 billion) and €690.4 million, respectively.
Liverpool "will surely be targeting the top five" this year, Jones said. "Domestic television revenues are up 8 per cent for the next three-year round, so that will help."
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Liverpool has been a sound investment for American businessman John Henry, the principal owner of Fenway Sports Group, which also owns the Boston Red Sox. Fenway Sports bought Liverpool for about US$500 million (S$684.57 million) in 2010 and the club had an enterprise value of around US$2.4 billion at the start of 2019, according to KPMG.
They have won the English League Championship 18 times and the League Cup a record eight times. In their first season, 1892-93, they won the Lancashire League title and the Liverpool District Cup, and their most recent success came in 2019, when they won the UEFA Champions League for the sixth time.
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